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Butterfly. Inspired by Jill Scott for Ashley Stewart.
“THE BUTTERFLY” PERSONALLY INSPIRED AND DESIGNED BY JILL SCOTT DESIGNED NEW LINE INTIMATE APPAREL FOR PLUS-SIZE WOMAN – TO BE MARKETED EXCLUSIVELY ON LINE AT WWW.ASHLEYSTEWART.COM AND AT 220 ASHLEY STEWART STORE LOCATIONS
Association with Ashley Stewart stores began with non-traditional marketing of new album, The Real Thing: Words and Sounds Vol. 3, now RIAA Gold
Jill Scott’s first corporate venture recognizes her brand attraction to corporate America as new Urban entrepreneur
Charitable Blues Babe Foundation to benefit from association with Ashley Stewart stores, starting with renovation of Cecil B. Moore recreation center in North Philly
(January 14, 2008 – New York, NY) 2008 three time (3) Grammy nominee and Multi-platinum, two-time Grammy Award-winning recording artist, singer-songwriter, poet, actor and philanthropist Jill Scott is stacked for success as she enters into an exclusive joint venture between her firm J Heather Inc. and Ashley Stewart Stores the nation wide specialty chain with 220 stores..
The initial product line developed in the partnership will be called “The Butterfly Collection By Jill Scott”, a new brand of intimate apparel for the plus-size woman. The entire clothing line be personally inspired and designed by Jill Scott, in conjunction with Ashley Stewart whose name and image will be utilized in all marketing and merchandising concepts.
The Butterfly bra, in particular, was created and inspired by Ms. Scott’s own needs as a consumer to create what she was unable to find, a design that is both comfortable and attractive for females who have a larger than average cup size. Times have changed since Wallace Reyburn wrote decades ago in Bust-Up (Macdonald & Co., 1971), the definitive history of the bra, that “the big-busted woman’s lot is not a happy one.”
Ms. Scott’s partnership with Ashley Stewart Stores began with the release of her latest album The Real Thing: Words and Sounds Vol. 3 in September 2007. Sold in all Ashley Stewart stores nationwide the partnership played a major role in the non-traditional marketing campaign behind the album, which has now reached RIAA gold for U.S. sales in excess of a half-million copies.
Based on Urban consumer reaction to The Real Thing, which was programmed in stores and given high visibility, Ms. Scott was inspired to go to the next step with Ashley Stewart. Consumers will soon encounter full-color window-sized posters of Ms. Scott in every store, as the introduction of the Butterfly line dovetails with ongoing promotion of The Real Thing, sponsorship for Jill’s US “The Real Thing” tour and support to Jill’s non profit Blues Babe Foundation which seeks to nurture college bound students of color, ages 16-21, artistically and academically.
“The partnership with a world renowned artist of Ms. Scott’s caliber is a special partnership for Ashley Stewart stores. We have always admired Jill’s commitment to her music and the integrity tied to the artistry of her body of work. We look forward to not only working with her on this product line but helping and enriching our communities by using the partnership to inspire others,” says Marla K. Minns – Executive Vice President and General Manager – Ashley Stewart Stores.
The ability to create economic opportunity out of actual need, not greed, is characteristic of Ms. Scott, whose Blues Babe Foundation will benefit from the association with Ashley Stewart Stores Community Foundation. This has already begun with the launch of the Cecil B. Moore recreation center in Ms. Scott’s hometown of North Philadelphia. Condemned to be closed by the city due to funding shortages, an initial donation of more than $100,000 by the Foundation was able to renovate the auditorium, bathrooms, floors, and swimming pool, and provide new outdoor basketball courts and a new kitchen. With the city’s help, the roof was repaired, the gym was renovated and the Center is now a safe haven for many kids, with attendance more than doubled for most programs
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This is great news! I am proud of Jill for what she is doing, her success and what she has become. As a heavy topper myself, I can’t wait to see the line and hopefully I will definitelt become a customer.
WONDERFUL!! I can’t wait until the “lingerees” come out!
Thank you, JIll!!!
I.
LOVE.
YOU!
Let me start off by saying that Jill’s talent is very raw, no artificial substitutes. I have purchased all of her cd’s . I knew a person like this would eventually take her time to think before investing her time and money with any project. In some ways the music she makes effect some of us in a positive way- I myself am a young adult with two children, but still confused of what career I would be happy with. However, I never took the time to actualy think about myself, just paying bills. I look at the fact that god has given me plenty of opportunities, but I did not take them seriously. Now I am laid off from a previous job. In this moment of financial stress, I found out there was a reason for the lay off. Time to think. Time to get it together. There are people still suffering and struggeling. Time to get real and get myself together. To take care of everyone around me, I must take care of me.Jill’s creativity in her songs have made me realize first, you think about what must be, then let it be. Thanks. be blessed- Qwiver
[...] Scott inspires and designs a new, plus-size intimate apparel collection called “THE BUTTERFLY” available exclusively at Ashley [...]
Where could we get these in australia?
Dear Jill
Will the bra be for sale on line or only in stores and what is the price of the bra. I am built very much like you and am looking forward to a beaut9iful bra designed especially with big beautiful ones in mind, Thank you so much.
There are no store close by me. I really need to posess one of these braisseries.
Heavenly Blessed
Hi Jill:
I just wanted to say yu inspire me to continue to love who and what I am. I am a sexy sexy big girl, so they tell me…LOL
I just wanted to say hi and continue to do what you do to uplift our people as a whole..Men and Women included.
Also High Five and that beautiful man that is now yours…I tell you he is hot as fire. I always though he was sexy, but now that I know he love us Big Girls he is on fire..LOL
Keep your head and and know that love will always come your way when the time is right.
Call me if you are ever in Virginia and want a good meal.
Much Love my sister
Kim
Jill, I am your biggest fan. Thanks for being an inspiration to all the beautiful “real size” women of the world. I just went on line and viewed the bras and I heard you on The Steve Harvey Morning Show today.
Hopefully, the will make them available in the future for the big girls larger than 42DDD…we really do exist.
thank you for creating this bra for top heavy women. My daughter has been looking for a bra that would help take away the pain. However though she is a top heavy woman, per the ashley stewart website you don’t make a bra in her size.. She is a 36 DD, CAN you PLEASE create this size also, Right now her shoulders are scared and cut from not having a bra with enough support to hold her. PLEASE, PLEASE can you make other smaller sizes available.
This is all good, but once again a star is promotig something that the average everyday woman who has met the misfortune of no work can not afford this new and improved item as bad as i need a good support bra they are just too expensive my child needs are always before mine since he is in school he gets things and i go without. Jill i wish you much continued success in all that you do.